1.
You must either embrace social media or don't embrace it.
If you say "I hate it" you're not going to do it well.
It's fine to not use social media. There are other ways to get clients.
It is, however, important to have a social media account.
View it as a
business card.
Often people you meet in real life search you online.
This doesn't mean you need to create content to gain new leads.
Instead, you need enough content to showcase yourself positively.
In 2022 you don't have to use social media to gain business. It can't, however lose you business you gain elsewhere.
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2.
Sell the result, not your process.
Clients don’t care about your plan.
Clients care what they’ll become as a result of your plan.
Only share aspects of your plan if you're able to directly connect them to your client's dream––their transformation.
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