Here’s what podcast cohosts Jonathan Goodman, Carolina Belmares, and Ren Jones talked about this week on the Online Trainer Show: We’ve all seen the worst ways to engage in online communities. We’ve all seen the trainer who parachutes into an established group, uninvited, and immediately starts pestering the members and promoting their own services. Episode 37, How to Use Organic Reach to Get New Clients in Facebook Groups, shows you the best ways to find the communities
where their potential clients hang out, to integrate yourself into those groups, and to approach members without getting kicked out of the group and blocked by your prospects. The episode was inspired by a question from an online coach who was making some of the mistakes we just described. Ren’s shockingly simple advice: Be a human. Find a group of people interested in things you like to talk about—music, comics, TV shows—and talk to them about those things. Be authentic. Let relationships develop. And when someone needs the service you happen to offer (which you’ll make clear on your personal Facebook page and Instagram bio), they’ll come to you.  Episode 38, Growing Your Business From the Bottom Up, was recorded on September 17. On that day in 2013, Jon launched 1K Extra, the precursor to the Online Trainer Academy. “It wasn’t put together well,” Jon admits, even though he was, in Ren’s words, “perceptibly excited” about his new venture. (“This was back when Jon had feelings,” Carolina adds.) The initial program was a PowerPoint presentation Jon recorded on his computer while sitting alone in
his apartment. That humble start was Chapter 1. If somebody looked at the business now, with an authoritative textbook and tens of thousands of graduates in dozens of countries, they’d see Chapter 10. That first chapter would be completely invisible to them. There’s an important lesson here for all of us: Don’t compare your opening chapter, much less the first draft of your opening chapter, to the middle of someone else’s published book.  You’ll find every episode here: --> The Online Trainer Show
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