Instagram—the entire site—went down in the afternoon.
“Looks like it’s a worldwide mental-health holiday!” I joked with my team over Slack. Nothing else to do except wait until IG came back.
Which it did, in short order.
But the PTDC account? Not so much.
That’s right. For almost two full weeks in March, @thePTDC was disabled. Apparently, we violated the terms of service somehow. (We have multiple team members who log in internationally, and we believe
it set off the automated security.)
We received no heads-up. No warning.
After years of building our account to 74k followers … Just like that—poof!—it was gone.
For nearly two weeks, our team sent constant appeals. We reached out to every connection.
Until …
Last Wednesday …
It came back!
So, what’s the lesson here, kids? Is it …
Never give up? Persistence pays off? Don’t piss off the Insta-gods?
All important takeaways, for sure.
But the BIG lesson here is this:
NEVER build a business on a
platform you don’t own. Because it can be taken away from you in seconds, with no notice.
That’s why, even if our account hadn’t returned, it wouldn’t have mattered. It wouldn’t have affected our bottom line. Because we know better than to put all our eggs in one Insta-basket. (Happy Easter, btw.)
That said, I’ll be honest—I’m sure glad our Insta is back!
Sales a little slow? Before you register your excuses (“no one wants to buy online training,” “people just aren’t spending,” “the market is too crowded”), be sure to run through the checklist revealed in episode 88, “People Just Aren’t Buying Right Now,” to find out if there’s more you could be
doing to improve. Â
This was among the best advice anyone's ever given me.
It changed my life and my career, and it STILL works.” —Bryan Krahn
P.S. Whenever you’re ready, here are 3 ways we can help you:
1. Grab a free copy of The Wealthy Fit Pro’s Guide to Online Training It’s your blueprint to building a fitness or nutrition business online. --> Click here
2. Join the Online Trainers Unite Group and connect with other online trainers  It’s our Facebook community where fitness and nutrition pros like you can share insights and advice about starting or running a successful coaching business online. --> Click here
3. Join the Online Trainer Academy Our world-class certification course is everything you need to responsibly and profitably coach fitness or
nutrition online. --> Click here