Stronger Sundays

Dominate your fitness business with this weekly collection of strategies, tips, and tricks.
By trainers, for trainers.

Watch for this newsletter from the Personal Trainer Development Center each Sunday.
Howdy! This week at the PTDC, we’re all about getting stuff back. Spring is back. Our Insta is back. And our NEW article will show you how to keep your clients coming back.

Let’s kick things off with a story …

It happened two Fridays ago.  

Instagram—the entire site—went down in the afternoon.

“Looks like it’s a worldwide mental-health holiday!” I joked with my team over Slack. Nothing else to do except wait until IG came back.

Which it did, in short order.

But the PTDC account? Not so much.

That’s right. For almost two full weeks in March, @thePTDC was disabled. Apparently, we violated the terms of service somehow. (We have multiple team members who log in internationally, and we believe it set off the automated security.)

We received no heads-up. No warning.

After years of building our account to 74k followers … Just like that—poof!—it was gone.

For nearly two weeks, our team sent constant appeals. We reached out to every connection.

Until …

Last Wednesday …

It came back!

So, what’s the lesson here, kids? Is it …

Never give up? Persistence pays off? Don’t piss off the Insta-gods?

All important takeaways, for sure.

But the BIG lesson here is this:

NEVER build a business on a platform you don’t own. Because it can be taken away from you in seconds, with no notice.

That’s why, even if our account hadn’t returned, it wouldn’t have mattered. It wouldn’t have affected our bottom line. Because we know better than to put all our eggs in one Insta-basket. (Happy Easter, btw.)

That said, I’ll be honest—I’m sure glad our Insta is back!

Click the link and follow us:

NEW ARTICLE: Why do clients leave personal trainers? (Survey results)

When you’re building a personal training business …

Retaining clients is just as important as attracting them in the first place.

Because you can’t fill a leaky bucket.

Click to discover the top 6 reasons clients quit, and what YOU can do to keep your clients.  

→ Why Do Clients Leave Personal Trainers? (Survey results)
This Week on the Online Trainer Show
Here’s what you’ll learn …

Sales a little slow? Before you register your excuses (“no one wants to buy online training,” “people just aren’t spending,” “the market is too crowded”), be sure to run through the checklist revealed in episode 88, “People Just Aren’t Buying Right Now,” to find out if there’s more you could be doing to improve.  

And if you don’t want your online training business to go bust because you failed to comply with the rules, check out episode 89, “The Boring Legal Stuff You Must Know If You Train Clients Online,” to learn the essentials you need to know.

You’ll find every episode here:

--> The Online Trainer Show
Quote of the week:

“Help one person every day …

This was among the best advice anyone's ever given me.

It changed my life and my career, and it STILL works.” —Bryan Krahn
P.S. Whenever you’re ready, here are 3 ways we can help you:

1. Grab a free copy of The Wealthy Fit Pro’s Guide to Online Training
It’s your blueprint to building a fitness or nutrition business online. --> Click here

2. Join the Online Trainers Unite Group and connect with other online trainers  
It’s our Facebook community where fitness and nutrition pros like you can share insights and advice about starting or running a successful coaching business online.
--> Click here

3. Join the Online Trainer Academy
Our world-class certification course is everything you need to responsibly and profitably coach fitness or nutrition online. --> Click here

**Thanks for reading. What to do next**

Want to improve your fitness business? Buy a book or two from the PTDC book store.

If you like this newsletter,
please forward it to a friend or colleague.
Now you can transform your broken fit biz, side gig, or hobby into a thriving online training business.

Get the focus, direction, and support you need. Enroll in the Online Trainer Academy (newly updated in Version 4.0).

--> Enroll in the Online Trainer Academy now.

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