Hereâs what podcast cohosts Jonathan Goodman, Carolina Belmares, and Ren Jones talked about this week on the Online Trainer Show: In Episode 68, How to Be a Content-Creating Machine, the cohosts take intimidation out of the creative process. Along with tips to make the process smoother and more efficient, Jon offers an underrated and underutilized reason to create social media content: It gives you a chance to test new messages to see what resonatesâand, just as important,
to whom it resonates. That helps you narrow down your target audience, which is a crucial way to reduce the problem addressed in Episode 69, How to Turn Public Criticism into Sales. Think about it: Whoâs most likely to become a dissatisfied customer? Someone who wasnât an ideal fit for your program. The best way to avoid complaints is to sharpen your message so people understand not just who itâs for, but who itâs not for. But when you do get complaints on social media, you
have two unique opportunities to turn the situation around: - You can make the dissatisfied customer feel vindicated, which prevents a one-time complaint from turning into a long-running grudge.
- You can frame your response in a way that appeals to your ideal clients. Â
Thus, public criticism can turn into a free promotion for the very service someone complained about. Â Youâll find every episode here: -->Â The Online Trainer Show
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