1. Why I wouldnât pay to be called âthe bestâ â Jonathan Goodman
I woke up on Tuesday morning to multiple messages asking why I wasnât included in an article listing the best fitness business
coaches.
It was published on a major website, so they assumed it mustâve been a big deal.
It wasnât. It was pay-for-play. I know because a rep for the company that put it together asked me if I wanted to âdiscuss pricing.â
Hereâs how it works:
A PR company gets a bunch of people to pay to appear in an article declaring them âthe bestâ at something. Then they pay a media company to publish the article.
The people who appear in the article can then share it on social media in hopes of converting some prospects.
Maybe it really does work that way. I havenât seen the article, and donât know whoâs in it, but I assume they know what theyâre doing.
But think of it like this: Would you be impressed by someone who paid for an award or honor? Would it make you more likely to pay them for their product or service, or less?
Iâve been in lots of articles, including some that listed me
among the best fitness business coaches. Iâve never paid to appear in any of them, and I donât plan to start.
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