2. The biggest challenge of online training
The biggest challenge of online training, especially early on, is the inconsistency.
Some days you have so much work you don’t know where to begin. Others you wake up with literally nothing.
No texts or DMs to respond to, no prospects to follow up with, no questions to be answered, and no clear idea of what you should be working on to make things better.
Feast or famine.
This, more than anything, is why we created OTA 2.
We want you to have a business that runs like a business, instead of an on-again, off-again
struggle.
If your business were a sport, it would be more like baseball than football.
Major League Baseball teams play 162 games during their six-month season. The team’s regulars play nine innings almost every day, and are responsible for both offense and defense.
They have to be proficient at things that put their team ahead as well as things that prevent their team from falling behind.
Conversely, a pro football team plays 16 games in 17 weeks. Even the best players are only on the field for a fraction of the time. Their skills are developed for either offense or defense, and many of them have such specialized roles that they only play in certain situations.
An online trainer running a one-person business is like a baseball player in a never-ending season.
You have to show up and produce almost every day, with the goal of playing offense to attract new leads and playing defense by taking care of your current
clients.
The goal of this course is to set up your business to get the best results without burning yourself out.
(Adapted from the Online Trainer Academy Level 2 manual.)
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