Stronger Sundays

Dominate your fitness business with this weekly collection of strategies, tips, and tricks.
By trainers, for trainers.


Quote of the week:

“Being your true self isn’t going to attract everyone. But it’s going to attract the people you want more than if you stayed in the middle ground, where no one’s really resonating with you.

So you may as well amplify your authenticity. It inevitably separates you from the competition.”

                                                            - Alex Cartmill, head coach at the Online Trainer Academy
Watch for this newsletter from the Personal Trainer Development Center each Sunday.

In this issue:

  1. The world needs your work
  2. Don’t encourage clients to compete
  3. This week on the Online Trainer Show
1. The world needs your work Jonathan Goodman (follow him on IG @jonathan_goodman101)

To anybody who thinks they have a story to tell, or an important message to share, but is afraid to put it out into the world because of the scrutiny you’ll get, I have a simple message:

Do it.

Yes, you will have dissenters. People on the internet will call you names. That’s just what people do in 2020.

And if no one is calling you names, you’ll get frustrated because it seems like nobody is listening, nobody cares, and all your work is for naught.

But it’s not. The world needs your work.

True, it won’t be very good at first. But the only way to get better is to stop wishing and wanting and start doing. To publish, invite scrutiny, and improve.

Put your cards on the table, whatever cards you may be holding. Finish your book. Launch your business. Ship your product. Let the world see your dream project.

Nothing will change until you do it. But when you do it, everything could change.

2. Don’t encourage clients to compete Michael Beiter

Michael is an online trainer and nutrition coach. This post originally appeared at

I get asked this question every few months:

“Do you help people get on stage for aesthetic competitions?”

My answer is an emphatic “no.”

Competition is a bad way to motivate yourself to work out more or eat a healthier diet. It doesn’t matter if it’s powerlifting, bodybuilding, CrossFit, triathlon, or anything else my clients might get interested in.

It’s not that I have a problem with any of those activities. What I discourage is the idea of entering a competition when the actual goal is to get in shape.

It helps someone get started, but that’s about it.

The competitive mindset is predicated on the belief that you’re never good enough, that you have to prove something to yourself or to others, that you have to meet or beat some arbitrary standard of excellence.

That’s the opposite of what exercise and sound nutrition are really for. Some competitions encourage you to go to extremes that may even compromise your health and longevity.

If a client wants to get leaner or stronger, or build muscle, or increase their endurance, I’m not just their coach. I’m also their biggest fan.

The first step is to understand there are better solutions than signing up for a meet, show, or race.

My message: Stop competing and start living.  
3. This Week on the Online Trainer Show
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Here’s what podcast cohosts Jonathan Goodman, Carolina Belmares, and Ren Jones talked about this week on the Online Trainer Show:

In Episode 39, The Difference Between Marketing and Branding, and Which You Should Focus On, Ren offers up a world-class metaphor:

Let’s say you get dressed up in your best clothes and go out and ask everyone you see to marry you. They’re all going to say no. It’s not because of your marketing. You look great. It’s because you have no brand. They don’t know who you are.

“Actively taking an interest in people is a branding exercise,” Jon says. Participating in communities, answering questions, creating and sharing free content—all those things establish your brand, and help people feel they know you.

Once they know your brand—who you are, and what you represent—they’re far more likely to respond to your marketing.

In Episode 40, Preventing and Overcoming Disgruntled Clients, Jon explains why he defaults to trust and good intentions.

“Unless I actually have hard evidence that something is untrustworthy or ill-intentioned, I assume it’s not,” he says. “Most of the time, the person just isn’t a strong communicator. … They’re not skilled at communicating the nuance and the emotion and the meaning behind their words.”

Maybe they’re in a hurry. Or they don’t think it’s important to read their message before sending. Or they assume you know something you don’t.

It’s not easy to convince yourself a harsh or rude message isn’t intentionally harsh or rude. And sometimes your first impression is exactly what the other person intended.

Your best move is to respond with curiosity instead of anger or defensiveness. If the other person is a client who’s upset about something you did, or didn’t do, you should know what it is, and what you can do to fix the problem.

A lot of the time, Carolina says, the issue is one of expectations. Either the client had unrealistic expectations, or you failed to deliver something you promised.

You’ll find every episode here:

--> The Online Trainer Show
P.S. Whenever you’re ready, here are 3 ways we can help you:

1. Grab a free copy of The Wealthy Fit Pro’s Guide to Online Training
It’s your blueprint to building a fitness or nutrition business online. --> Click here

2. Join the Online Trainers Unite Group and connect with other online trainers  
It’s our Facebook community where fitness and nutrition pros like you can share insights and advice about starting or running a successful coaching business online.
--> Click here

3. Join the Online Trainer Academy
Our world-class certification course is everything you need to responsibly and profitably coach fitness or nutrition online. --> Click here

**Thanks for reading. What to do next**

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