2. The nine-word email you need to send right now – Jonathan Goodman
I see too many fitness pros trying to force something down people’s throats. "Sign up for my
program." "Get my in-home workouts." "Join my online community."
If that’s you, you’re doing it wrong. Your job right now is to be there for somebody. To show up. To be there for what they need.
And believe me, you don’t know what they need. Everybody’s going to need something different. The only way to find out is to ask. Like, right now.
Here’s how to do it: Send every current and former client an email with nine words.
The subject line is "Hey."
The email is, "What do you need from me right now?"
That’s it. That’s all. Don’t add anything to it, even though you want to. Don’t say, "Things are tough right now." Everybody knows things are tough. Just give your clients a chance to tell you what they need.
They might say they’re struggling to eat well. They might say they’re struggling with their workouts. They might say they just want to see pictures of dogs, or hear a child laughing.
Fitness professionals need to be needed. I get that. It’s as much a prerequisite as it is an occupational hazard.
But it’s much better to focus on what your clients need from you and meet them where they need to be met.
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