Hereâs what podcast cohosts Jonathan Goodman, Carolina Belmares, and Ren Jones talked about this week on the Online Trainer Show: In Episode 70, A Real-Life SOLD OUT Online Training Launch Example, Carolina explains how she positioned and launched Fit for the Dress, her four-week program for stressed-out women 35 and older. Carolinaâs hook: She isnât just a coach. Sheâs a participant. She livestreams every workout for the 12 women she accepted into
the program and promises to follow the exact same meal plan. âI tapped into my own needs,â she says. When she noticed her clothes didnât fit as well as they did before the pandemic, she figured a lot of her potential clients would relate to the goal of getting back to their pre-COVID shape. In Episode 71, Your Content Is Your Life, Carolina, Ren, and Jon present three different models for how to speak to your audience. Carolina, as you know from the previous episode, is her own target market. Every waking hour of
her life informs the content she shares with her clients. But Ren, who works exclusively with women, doesnât have that option. âI exist absolutely outside my demographic,â he says. He had to âshut up and listenâ and become ârelentlessly observant and empatheticâ to speak to his target audience. And Jon has an entirely different challenge. With a company focused on business development, he has to speak to different audiences in different ways, depending on where they are in their careers and what problems theyâre trying to solve. Youâll find every episode here: -->Â The Online Trainer Show
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