Stronger Sundays

Dominate your fitness business with this weekly collection of strategies, tips, and tricks.
By trainers, for trainers.


Quote of the week:

“An entire industry has evolved around the notion that you can and should ‘speed recovery’ after a hard workout. None of it is necessary. Your body has a wonderful way of repairing itself and coming back stronger. All you need is patience.”
                                                                             - Mark Remy (@realdumbrunner) on Twitter
Watch for this newsletter from the Personal Trainer Development Center each Sunday.

In this issue:

  1. The two best books I read in 2020
  2. Who wants to get into a fitness argument?
  3. This week on the Online Trainer Show
1. The two best books I read in 2020 Jonathan Goodman (follow him on IG @jonathan_goodman101)

The best advice I can give you is to read. Read a ton. And read everything.

Read topics outside your industry and area of expertise. It’s valuable, in part, because it’s something few people want to do.

I didn’t count the number of books I read in 2020. I’m sure it was fewer than normal because I was so busy implementing what I learned.

That said, I easily made my way through 50 to 70 books in 2020, and I’ve read 10 so far in 2021.

Whenever somebody I trust recommends a book, I put it on my list, and every couple of months I buy the entire list. Most of the time I have no idea what I just ordered. There’s always something on the list that catches me by surprise.

The subjects are all over the place, but I read them all—or, at least, I give them all a chance.

As I explained a few weeks ago, most nonfiction books have 20 pages of material and 300 pages of filler. That’s especially true if it’s from the point of view a single person talking about a single industry. The most insightful books talk about the interplay between industries and viewpoints.

Don’t be afraid to skip around until you land on something interesting. And if a book doesn’t grab you, don’t be afraid to put it down and move to the next. You don’t owe the author anything. Your only obligation is to yourself. Getting stuck in a book you don’t enjoy prevents you from starting another, which is a damn shame.

The two best books I read in 2020 were The Psychology of Money by Morgan Housel and The Almanack of Naval Ravikant by Eric Jorgenson.

The two books have nearly identical subtitles: Timeless Lessons on Wealth, Greed, and Happiness for Housel’s book and A Guide to Wealth and Happiness for Jorgenson’s.

Money and happiness, as I explained here, are the two most important subjects nobody teaches us in school. Money, in particular, is a taboo topic. And when we do talk about it, the advice often lacks context in a way I find frightening.

The Psychology of Money is one of the most important books I’ve read. I’m so happy this book exists, and I plan to revisit it once a year.

Housel doesn’t tell you how to make as much as possible. Instead, he presents what you need to know to build your personal financial philosophy. Once you have that, you can select a plan that’s right for you.

The Almanack of Naval Ravikant is a collection of wisdom and insights from Ravikant, a Silicon Valley investor and sage.

What I love about the book is how simple and eloquent the wisdom is, and how it’ll appeal to people on all ends of the spectrum—from those just starting their journey to centimillionaire company founders. It was my most dog-eared book of the year.

Like I said at the beginning, you should read everything. But if you can only read two books this year, make it these two.

2. Who wants to get into a fitness argument?

Nobody reading this, we hope.

But if you find yourself in one of those arguments, in person or online, you want to make sure you know what you’re talking about.

For that, you need this newly updated article from Travis Pollen.

Pollen tackles 10 of the most polarizing topics in the fitness industry—everything from the nonexistent conflict between flexibility and mobility (#1) to the nonexistent conflict between single-joint and multijoint exercises (#3) to the nonexistent conflict between …

You get the idea.

To our credit, we’ve settled the most consequential arguments and debunked the worst of the myths in our field. The remaining disagreements often come down to opinions based on personal preferences and experience.

But just because it’s not life-or-death stuff doesn’t mean it’s not worth debating. Check it out here:  

--> The 10 Most Controversial Topics in Exercise Science in 2021
3. This Week on the Online Trainer Show
The Online Trainer Show is proud to be sponsored by PT Distinction. After carefully reviewing all the major software platforms, we recommend PT Distinction because it offers a unique combination of flexibility, coaching tools, and ease of use. That’s why we use it in Online Trainer Coaching, our just-launched personal training business.

Click here to get a full 60-day FREE TRIAL to try PT Distinction with your own clients.

In this week’s podcast episodes, Jonathan Goodman interviews two recent graduates of Online Trainer Academy Level 2.

The titles of the episodes tell you who he interviewed, and what you can learn from them:

Episode 66: Jim Gazzale's $1,500, One-New-Client-a-Week Method.

Episode 67: How Melissa Shevchenko Had Her First $9,500 Month Online from Challenges.

You’ll find every episode here:

--> The Online Trainer Show
P.S. Whenever you’re ready, here are 3 ways we can help you:

1. Grab a free copy of The Wealthy Fit Pro’s Guide to Online Training
It’s your blueprint to building a fitness or nutrition business online. --> Click here

2. Join the Online Trainers Unite Group and connect with other online trainers  
It’s our Facebook community where fitness and nutrition pros like you can share insights and advice about starting or running a successful coaching business online.
--> Click here

3. Join the Online Trainer Academy
Our world-class certification course is everything you need to responsibly and profitably coach fitness or nutrition online. --> Click here

**Thanks for reading. What to do next**

Want to improve your fitness business? Buy a book or two from the PTDC book store.

If you like this newsletter,
please forward it to a friend or colleague.
Tired of fumbling through Zoom sessions with your clients? 

You know there must be a better way. And you're right—there is. That's where the Online Trainer Academy comes in. It gives you the blueprint you need to evolve your online training business.

--> Find out if the Online Trainer Academy is right for you.

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