Share

Stronger Sundays

Dominate your fitness business with this weekly collection of strategies, tips, and tricks.
By trainers, for trainers.

05/15/2021

[Special Announcement] FC Challenge 100% Off THIS WEEK
Online training on your mind? No wonder, with coronavirus clearing gyms. To help you get through this trying time, we have decided to give you FREE access to next week’s Founding Client Challenge. Please use coupon code FC100 for 100% off at checkout.    
--> Click here to register (FREE this week only)
Watch for this newsletter from the Personal Trainer Development Center each Sunday.

In this issue:

  1. Stay safe and buy local
  2. Coronavirus and you
  3. Please be better than this
1. Stay safe and buy local Jonathan Goodman

You don’t need me to tell you how crazy things are at the moment. Schools are closing, markets are tanking, events are being cancelled.

And, more to the point, commerce is slowing down.

You and I can’t do anything about schools or markets or events. But we can support small businesses and buy local.

Think about your own situation: If you’re a gym or studio owner, or a self-employed trainer, your expenses remain the same. You still need to pay rent and utilities. If you have employees, you still need to pay them. You still need cash flow to feed yourself and your family.

The same goes for every local, independent business in your area. In good times or bad, employees and bills need to be paid.

Now, more than ever, we need each other. We’re all in this together.

Stay safe and buy local.

2. Coronavirus and you

First, the bad news:

A coronavirus can stay on a glass, metal, or plastic surface for up to nine days.

That describes virtually every piece of equipment in a gym.

Every dumbbell. Every weight plate. Every handle on every machine. Every control panel on every stationary bike and treadmill. Every mirror or countertop.

And if you’re a trainer who works in a gym, you not only touch that equipment hundreds of times a day, you’re in close proximity to your clients and coworkers.

But gyms actually have three advantages over other places where people gather or shop:

  • People in gyms tend to be healthy, and few of us work out when we’re under the weather.

  • Gymgoers tend to be more health-conscious than, say, the person in the grocery store who inspects a dozen pieces of fruit before selecting one. We wash our hands, use sanitizer, and wipe down our equipment when we’re finished with it.

  • Because gyms have so much glass and chrome, and because those surfaces look like crap when they’re dirty or smudged, most facilities have someone who cleans them at least once a day. (You might even be that person.) What was once an onerous chore is now a selling point.

None of this means there’s no risk to fitness pros and enthusiasts, or that gyms can’t do better, especially when it comes to cleaning the non-shiny things like weight plates and cable attachments.

But when you think about how many articles and news reports over the years have portrayed gyms as hot zones for infectious pathogens, it’s reassuring to know we’re relatively well positioned for a moment like this.
3. Please be better than this

You’ve probably seen this meme going around:

"Coronavirus kills 3,000 people and we lose our s***. Obesity kills 300,000 people annually and we come out with a new flavor of Doritos."

Dr. Spencer Nadolsky, an obesity specialist, calls it "a silly analogy."

Comparing "an acute, high-case-fatality virus" to "a slow, chronic, multi-factorial disease" makes no sense.

We’ve been fighting obesity for decades, with frustratingly little success. We don’t have that kind of time with the novel coronavirus. But if we can at least slow the spread, we can potentially save millions of lives.

FC Challenge 100% Off THIS WEEK
Online training on your mind? No wonder, with coronavirus clearing gyms. To help you get through this trying time, we have decided to give you FREE access to next week’s Founding Client Challenge. Please use coupon code FC100 for 100% off at checkout.    
--> Click here to register (FREE this week only)
**Thanks for reading. What to do next**



Want to improve your fitness business? Buy a book or two from the PTDC book store.

If you like this newsletter,
please forward it to a friend or colleague.
------

Please share freely but always provide attribution
.


Affiliate Disclosure

 

Email Marketing by ActiveCampaign