Here’s what podcast cohosts Jonathan Goodman, Carolina Belmares, and Ren Jones talked about this week on the Online Trainer Show: In Episode 45, The Hybrid Training Business Model, Jon takes on the biggest problem faced by gym owners and gym-based personal trainers: At a time when online trainers can serve clients anywhere in the world, how does anyone survive with a business model based on attracting customers who live within a few miles of your facility?
Especially when a pandemic or natural disaster can shut your facility down at any moment? The answer, Jon says, is the hybrid model—train some clients in person, some clients online, and most clients both in person and online. It’s the ultimate insurance policy for personal trainers as well as gym owners. No matter your business model, if you’re new to personal training, you need more clients. And as Ren explains in Episode 46, Choose the Best Package Type for Your Business, you probably need to spend a lot more time doing
the things that will attract new clients, and keep your current clients engaged. The best way to do that, Jon says, is with consistent content, which gives you consistent opportunities to reach out to potential clients. That’s the first “secret” to building your clientele, which of course isn’t a secret at all. Another non-secret: Structure your business so clients aren’t paying for your workouts. They’re paying for the confidence that, with your coaching, they can achieve their goals. That single change allows you to charge more, get longer commitments from new clients, and build a sustainable brand. You’ll find every episode here: --> The Online Trainer Show
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