Here’s what podcast cohosts Jonathan Goodman, Carolina Belmares, and Ren Jones talked about this week on the Online Trainer Show: In Episode 59, Closing the Information Gap to Make More Sales, Jon says the biggest disconnect between coaches and potential clients is the value of the service the former provides to the latter. “Our clients know so little about what actually constitutes a good service,” he explains. They don’t know what goes into a good training program, or
why it’s different from a bad one. “When there’s such a huge asymmetry between what clients know and what trainers know, it leads to a lot of really frustrating issues.” Most notable, from our point of view, is that the people who would get the most benefit from what we do often don’t understand why it’s worth the price, which is why they aren’t willing to pay it. Jon admits he underestimated the problem when he launched Online Trainer Coaching earlier this year. Even trainers needed help understanding the value of a good training program. In Episode 60, Putting the "Social" Back into Social Media to Gain Clients, podcast producer and Online Trainer Academy mentor Amber Reynolds highlights a common problem she sees among coaches who struggle to find clients: “One of the first things
we’ll do is check out their social media,” she says. More often than not, they note the absence of anything personal on their personal pages. Especially at the beginning of your career, it’s hard for potential clients to care about what you do if they don’t know who you are. They need an authentic human to connect and engage with. Nobody connects or engages with marketing copy. The trick, as Jon explains, is to be strategic about what you present, how you present it, and how you use those aspects of your personality to build an active and responsive community. You’ll find every episode here: --> The Online Trainer Show
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