2. The social media mistake that destroys your career â Lou Schuler
The fitness industry is both big and small. Itâs big in the sense that so many of us are involved in it. No one can follow all the conversations on
every platform, in every network. Itâs hard enough keeping up with friends and colleagues in our own networks.
What makes it small is that weâre all just a couple of degrees separated from everybody else.
Your behavior in your own network can have consequences in other networks you arenât even aware of.
Iâve seen it countless times in my time as a fitness writer and editor.
Back in the dial-up modem days, a few outspoken trainers made names for themselves by trolling brand-name fitness pros. Their friends thought it was hilarious. But the friends of the coaches they attacked werenât amused, and they had long memories.
The trolls, then and now, will never know how many opportunities they missed.
Theyâll never know how many connections theyâve permanently severed with their racist or sexist insults, or because of the crazy-ass conspiracy theories they promote. Theyâll never know why their work
isnât shared, or why their friend requests are deleted, or why their comments are ignored.
You certainly have the right to express those thoughts and believe in those things. No one is saying otherwise.
Just be aware that the fitness world gets a whole lot smaller when you cut yourself off from people who mightâve been willing to help you out.
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