Here’s what podcast cohosts Jonathan Goodman, Carolina Belmares, and Ren Jones talked about the past two weeks on the Online Trainer Show: In Episode 61, What Your Clients Are Really Paying for (When Information Is Free), Jon explains the line between information and insights you freely share and what you reserve for your customers and clients. By sharing what you know about nutrition or training—information that’s probably available online to anyone who knows how to look
for it—you don’t just help people, as important as that is. You also showcase your unique personality and perspective and give potential clients a sense of what it would be like to work with you as their coach. In Episode 62, Preparing for When You Strike Gold, Carolina asks a question inspired by The Queen’s Gambit: “Where will you be when your thing becomes the thing?” Imagine what it was like to be a chess coach in late 2020.
After years of building your reputation and client base, a popular Netflix series makes demand for your service explode overnight. Now think of how you would capitalize if an event created sudden interest in what you do. Jon, for one, doesn’t have to imagine. When COVID-19 forced gyms to close for much of 2020, every fitness professional needed to train clients online. And the Online Trainer Academy was ready and waiting for the influx. Even before then, in early February, Carolina had her Queen’s Gambit moment when Shakira and Jennifer Lopez, two
incredibly fit women in their 40s, blew audiences away in their Super Bowl halftime show. Carolina benefited because she specializes in training women in that age range. Ren then asks a related question: How fast can you pivot when your thing (like training clients who work out in gyms using barbells and kettlebells) becomes inaccessible? If we learned nothing else in 2020, it’s that none of these questions are theoretical. In Episode 63, How to Simplify Your Online Business in 2021, the team closes out the year with a reminder that the best
online businesses are typically the simplest. How simple? Jon says most online training can thrive with one program serving one target audience, using one marketing channel to find new prospects and one conversion method to turn those prospects into clients. You’ll find every episode here: --> The Online Trainer Show
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