1. Don’t fall for this follower fallacy
Too many fitness pros get discouraged when they see that most of their followers on social media are their fellow fitness
pros, rather than the "regular folks" they’re trying to reach.
They shouldn’t be. If trainers like your material, they’ll share it with their own audiences, which means you’ll reach more people.
And there’s more good news: Trainers hire trainers. Just to pick one example, online coach Eric Bach recently told us that more than 25 percent of his clients are other trainers.
The takeaway: Game recognize game. When your fellow trainers pay attention to what you have to say, you’re doing something right.
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